December 3rd, 2013
Volkswagen proudly celebrates 40 years of the Passat. Here at Listers you will find the supreme, stylish, spacious and desired Volkswagen Passat just waiting to become part of your family. Let’s take a closer look at what makes it so popular and why its drivers remain loyal to it year in year out.
Since 1973, large family car, the Volkswagen Passat has been marketed through 6 design generations by German Volkswagen automaker.
The Volkswagen Passat was originally built to complete the gap created by the diminishing popularity of the Beetle in the early 1970s and to create a feel and look of Audi cars. The United States Passat was almost identical to an Audi with an attached Volkswagen grille, apart from its single headlamps, round in shape, replacing long hexagon-shaped units sold in Europe.
The five-door family Passat, known in the United States as the “Dasher”, is powered by a 1.5-litre, water-cooled 4 engine achieving 75 horsepower, inline. The Passat has achieved some credible industry honours over the years of which include Best Diesel Car, Most Sensible and Best Family Car.
Named after a famous planetary wind system “trade wind” in German, the first generation B1 Volkswagen Passat has undergone some major body changes. Released in 1973, the first Passat trim was updated in 1981 under the B2 name, sold as either a diesel or four- Read more »
December 3rd, 2013
These days, having a great product is simply not enough to bag those all important sales; there are many campaigns around the product that need to be implemented in order to tell everybody just how fantastic it is.
Marketing is an extremely powerful tool; it allows products to worm their way into a person’s subconscious without them even realising, planting a seed of desire for the product. Clever marketers will know exactly what techniques to employ to ensure that the consumer is constantly being reminded of the product, and not always necessarily in the traditional ‘advertisement’ sense.
Quite possibly one of the biggest sources of marketing for the Mini Cooper is the level of product placement that it has; many of them requested product placements as opposed to pitched by Mini Cooper themselves.
The thing is, people request the Mini Cooper itself because of how unique it is; filmmakers, directors, photographers and many other creative types amongst others like the appeal of the diversity of the Mini Cooper. It looks cool on screen and represents a certain type of person, and when an instant ‘message’ is required, Mini Cooper does this.
As a company, Mini Cooper maintain an updated website coopermini.co.uk and stay up to date with the latest news, constantly ticking their brains over for angles that could propel them into the public eye in a clever, non-generic way.
A recent campaign of Mini Cooper was when the horse meat scandal occurred in the UK; the creative geniuses at HQ took the story and ran with it, using it as an inspiration for a short campaign that soon went viral- that all important phrase that marketers live for.
As the scandal hit the headlines, the social media team at Mini Cooper devised the slogan ‘Beef. With a lot of horses hidden in it’ and Read more »
December 3rd, 2013
One thing is for certain, those who gofor a used BMW 7-Series car, like to have their presence on the road noticed. Definitely not a car for those who prefer the more petite vehicle, a BMW 7-Series commands attention, but also provides great value for money when buying a used option.
It’s no secret that a brand new BMW loses value very quickly, however once it goes into the used car category, a 7-Series is a car that can actually hold its value rather well, offering great opportunity for those who prefer to buy second hand rather than brand new. Buyers have the potential to bag a car that cost £50k for £20k if they find the right deal- with some finding even more discounted offers.
The overall look of the car is powerful and polished, with the models from 2001+ having the innovative iDrive system installed, that allows the driver to control the car electronically rather than having to play about with numerous buttons on the dashboard. It’s a bit of a revolution when it comes to enhancing driving experience!
The cabin itself is roomy and comfortable for both driver and passengers meaning that a comfortable journey is had by all, whether it is 1 mile or 100 miles long.
The first of the BMW range to break out of the stereotypical BMW mould, the 5-Series got rid of the conventional straight lines and traded them in for a softer look that stirred up differences of opinion; people either loved it, or they hated it. However, those who like Read more »
December 3rd, 2013
You’ll have probably heard the recent news reports about whether young people may have to wait until they’re 18 to take their driving test after a proposed change in the law. It is aimed to help to reduce the amount of UK reported road accidents every year.
This is known to be supported by the RAC and along with young drivers enduring an extra years wait to be able to legally drive on our UK roads they could also be looking at a potential curfew. This means between the hours of 10pm and 5am they would not be permitted to drive for the first year after passing their test. The exception to the rule would be if they’re accompanied by a passenger who is 30 years or over.
Young drivers only make up around 5% of the number of total miles driven on Britain’s roads according to the Department for Transport. But the shocking statistics show that young drivers are involved in around 20% of serious accidents. And even more shocking statistics have shown that the highest percentage of deaths on our roads involve young drivers between the ages of 17 and 24.
It has also been suggested that while getting to grips with our roads, drivers can undertake a 12 month learner stage. It would be during this stage that the drivers would not be able to hold any passengers below the age of 30 in their vehicle. Once a learner has turned 17 they would have to reach a target of at least 100 daylight driving hours plus an additional supervised 20 night time driving Read more »
December 3rd, 2013
Kia’s slogan is ‘The Power to Surprise’ and this is certainly what they did to their competitors by producing the impressive supermini, the Kia Rio. This five-door supermini is the perfect blend of style, quality and performance all for that all important low Kia price.
We’ve taken a closer look at the Kia Rio to see what makes this car so popular with car owners around the world. Considering the Rio’s modest price tag the entry level turbo diesel five door Rio still boasts one of the most economical combustion engines in the world with a whopping 88.3mpg on the combined cycle.
It’s not just under the bonnet that the Rio impresses but the interior of the car too. The look and feel of the interior has come can leaps and bounds over the last few models and can compete with its biggest competitors on the design front and in terms of equipment and functionality.
A drawback of superminis for some may be the inside cabin space but the Rio has combated this with a longer wheelbase and width and a noticeably bigger cabin than both previous models and its rivals from other manufacturers. Unlike its main rivals the Rio has adjustable seat heights to make sure it offers a comfortable driving experience for the taller amongst us, plus the generous headroom avoids that claustrophobic feeling sometimes associated with smaller cars.
What’s more its not just the front where there’s plenty of room but the back too. Your kids won’t complain that there squashed in and Read more »